Ruby and Freddies

Making Practical pretty since 2012

Where it all began

Let me introduce you to Ruby and Freddie, my grandparents and the inspiration behind the brand.  It may have all begun with a nappy cake for my best friends baby shower (a cliche but true) but the drive and determination most certainly comes from Ruby and Freddie.  In January 2012 Ruby and Freddies was born.  We soon went on to design, manufacture and print our own baby wear range - Little Londoners - our signature range featuring 3 cockney rhyming slang designs.  

Made in Britain

All of our baby clothing is designed, printed and made here in Britain, something we are very proud of.  We have a large selection of baby gifts and even offer the option of further personalisation of certain items completed by myself.  Our gifts have been thoroughly thought out with a mums eye view where practicality and beauty blend perfectly!



"the item came beautifully wrapped it was a shame to open it.  The baby vest was lovely and soft and I loved the design" Anon London  
"Hi, Just wanted to say a massive Thank you, they arrived today and I love them! Shall be ordering some more soon!" K from Hertfordshire
"Beautiful bouquet of clothing flowers. Thank you! " Anon 
"i was delighted with my order. Just perfect. Thanks"
"So much care and attention has gone into it, Im really pleased with it, It is absolutely beautiful" 

In the Press

Over the years we've popped up all over the place....

  • Vogue
  • Mother&Baby
  • The Guardian
  • NCT magazine
  • Mumpreneur UK
  • Elite magazine
  • Herts advertiser
  • St Albans Fashion week
  • Bubble London
  • Mummy pages
  • The dad network
  • The British family fayre


some people care too much....... I think its called Love
— Winnie the Pooh